BCBGMaxAzria extends online sales to 100 countries
The American brand is extending its global reach through an international e-commerce partnership with Borderfree, a leader in cross-border e-commerce solutions.
This agreement brings the number of countries where BCBGMaxAzria products are distributed to 100. The partnership will also benefit two of the group’s other brands: BCBGeneration and Hervé Léger. International online sales will be tax-free, with the exception of Canada and Japan.
"We’ve long enjoyed strong international demand for our designs, with 30 percent of our existing ecommerce traffic coming from international shoppers," said Alex Golshan, vp international ecommerce & omnichannel. "We are pleased to now be able to better respond to existing international demand and drive additional brand awareness globally.”
BCBGMaxAzria is currently physically distributed via a network of more than a thousand concept stores worldwide. One can add to that the brand’s presence in international department stores including Saks Fifth Avenue, Bloomingdale's, Harvey Nichols, Harrods and El Corte Inglés.
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