Bata launches #FindYourPower campaign with Smriti Mandhana
Footwear major Bata has launched the #FindYourPower campaign that will feature its recently signed brand ambassador the opener for the Indian Women’s cricket team Smriti Mandhana.
The campaign will focus on Bata’s Power brand which is all set to launch 3 new products- XoRise Genesis, Glide Vapor & Speedy. Through this campaign Bata is looking to tap the growing active lifestyle market by highlighting the Power athletic range.
Bata had brought the Power brand to India last month with the opening of its first exclusive store in the national capital region of Noida.
Speaking about the campaign, Power brand ambassador Smriti Mandhana in a statement said, “It is an honour to represent Power as the brand truly reflects my inner strength and power. The brand has empowered me and my dreams. Bata’s vision to enable more young Indians onto a path of fitness with the ‘Find Your Power’ campaign reflects my beliefs; that passion, determination and discipline can help one achieve any goal they set for themselves.”
“The #FindYourPower campaign focuses on encouraging our consumers to adopt a path to fitness and a more active lifestyle with Power and Smriti Mandhana as a brand ambassador exemplifies that perfectly. The thought behind this campaign is even though there are many things that we hate about the effort required in getting fit & active yet we can surmount them and get on the path to fitness with Power. The campaign aims to reach out to those who are ready to make that initial effort towards a healthier life” said Anand Narang, Vice President of Marketing, Bata India.
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