Bata celebrates 123 Years with fashion event

By

Maverick Martins

Published
Jun 7, 2017

Iconic footwear brand Bata celebated its 123 years with a Bata Fashion event. Alexis Nasard, Global CEO also unveiled Bata’s global brand manifesto that is a celebration of Bata in the new millennium as well as its inspiration, the modern woman of the world.

The wide range of products displayed in the Bata Fashion event presented a glimpse of the transformation in Bata’s image and product line, according to a statement by the company.

Alexis Nasard (CEO, Bata Group) said, "One of the most important things in life about yourself, is self-confidence. Self-confidence and self-esteem allow us to live fuller lives and get much bigger opportunities. We try and give our consumers, particularly women, the opportunity to have the little bit that they can control, to feel good about themselves."

Rajeev Gopalakrishnan, President, Bata Emerging Markets, South Asia said, “Celebrating 123 years of iconic status, we are thrilled to share the new outlook of Brand Bata, which is a reflection of the modern Indian woman.  The Bata fashion show today featured some of our most exciting collections, all painstakingly researched, designed and crafted to define comfort and style.”

Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few.

It retails in over 1,265 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.