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Published
Feb 12, 2015
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BasicNet: strong growth of Superga and K-Way in 2014

Published
Feb 12, 2015

BasicNet's focus on international development seems to have paid off in 2014. The Italian group owns Kappa, Robe di Kappa, Superga and K-Way as well as Lanzera, AnziBesson, Jesus Jeans and Sabelt. It saw its turnover increase by almost 12.9% as compared to 2013 at 446 million euros.

While in Europe - its primary market - growth was limited to 8%, the group increased its sales by almost 27% in regions such as the Americas, the Middle East and Africa. In the Asia-Pacific, its growth exceeded by 19%. 

Superga recorded strong growth in 2014 - - Visuel Superga


Superga, which saw its turnover increase by 51%, and K-Way, which recorded progress of +28%, drove the group's growth and have opened new stores. 

Superga signed new license agreements in markets such as Mexico, Chile, India, Indonesia, Australia, Algeria, Angola, as well as in Belgium and Luxembourg, and is now distributed in 98 countries. 

K-Way, meanwhile, has new partners in Japan and South Korea and is now present in 18 markets. 

Kappa and Robe di Kappa, which are present in 118 countries and for which new agreements have been signed for the distribution of underwear in France, Spain and Portugal, as well as for team sports products in the US and Canada, saw growth of +4%. 

It is worth noting that BasicNet also recorded a nearly 13% rise in its royalties and commissions to 46 million, thanks to the strengthening of the US dollar. 

In the end, the group announced an EBITDA of 29.5 million euros, up 29.4% compared to last year, and an EBIT up 37.7% to 23 million euros. According to management, these results were obtained through improved control of its operating costs.

€1 = $1.13/£0.74

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