×
140
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Published
Apr 20, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Barcelona Bridal Fashion Week is focused on the US

Published
Apr 20, 2017

Veils and hand-beaded gowns aside, the strategy behind Barcelona Bridal Fashion Week is internationalization. In addition to Europe, the main goal behind the trade show's latest campaign is to attract buyers, promoters and influencers from the US.

In addition to European countries, the US is the market of greatest interest from a commercial and trend perspective to most of the brands participating. There’s already considerable buzz around Venezuelan-born, New York-based designer Ángel Sánchez (a favorite among Beyoncé, Meryl Streep, Eva Longoria and Salma Hayek) who will be showcasing his collection along with 20 top brands from the USA, including Justin Alexander, Morilee Madeline Gardner, Demetrios, Allure, Maggie Sottero and Sachin & Babi.

Justin Alexander 2016 show - Barcelona Bridal Fashion Week


Millennials are another reason all eyes are on the US market. According to a report—‘Millennial Brides: Born in the 1980s; Getting Married Today’—commissioned by BBFW and produced by IESE Business School lecturer, José Luis Nueno, the US produces 1.8 million wedding dresses annually, making it the third largest producer in the world. The Spanish bridal fashion industry has become the industry standard setter worldwide. Spain is ranked as the second largest exporter behind China as a result of a differentiation strategy based on quality and design.

The report states that by 2020, the millennial generation will have reached an average age of 30 years (i.e. personal and professional maturity), and will be the undisputed protagonists of future weddings. Until 2007, most weddings were among Generation Xers (people born between 1960 and the early 1980s). In 2015, 70% of weddings were between Millennials (people born between 1980 and 2000). Preparing for this scenario is a strategic issue for bridal fashion companies.

The show, organized by Fira de Barcelona, will take place in the Gran Via venue between April 25 and 30. The trade fair will feature 300 brands, 65% of them international.

Copyright © 2022 FashionNetwork.com All rights reserved.