Bansri Mehta opens flagship store in Kalaghoda, Mumbai
On August 21, the jewellery brand Bansri by Bansri Mehta opened a flagship store in Mumbai’s Kalaghoda district.
“Thrilled to announce the opening of our one-of-a-kind jewelry lounge and pop-up at Kalaghoda, Mumbai. Come experience a whole new world of Bansri,” announced the brand on Tuesday, August 21.
The brand, whose jewellery designs have been given attention by Bollywood celebrities such as Shilpa Shetty and Malaika Arora, has now opened its doors at 115 Commerce House, Ropewalk Lane, Kalaghoda, Mumbai.
The store is divided into four sections, each of which pertaining to one of Bansri’s key design elements. The Black Zone, Gold Zone, White Zone, and Ocean Zone colour code the store in a striking manor and clearly show the brand’s design voice. The store features a concrete runway to divide the sections as well as large mirrors and lounge style seating. The store has large, arch style windows and warm lighting.
Bansri Mehta launched her brand in 2006 and went on to launch a handbag collection in 2010.
In 2011, the brand further diversified from jewellery and launched other accessories lines including hair accessories and belts and went on to launch a bridal line and an ethnic line in 2012.
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