×
197
Fashion Jobs
COLUMBIA SPORTSWEAR COMPANY
Assistant Merchandising Manager
Permanent · BENGALURU
NIKE
Senior Engineering Manager, Journey Analytics – Marketing Technology
Permanent · Bengaluru
RJCUBE STAFFING SOLUTIONS PVT LTD
Merchandising Manager For Garments Buying House, Noida
Permanent · Noida
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Manufacturing/ Engineering/ Engineer/ Production
Permanent · National Capital Region
ADD UR CO LLP
Production Manager
Permanent · Chennai
ADD UR CO LLP
Logistics Manager
Permanent · Chennai
VERUSCHKA
Social Media And PR Specialist
Permanent · MUMBAI
VERUSCHKA
E-Commerce Manager
Permanent · MUMBAI
H&M
E-Commerce Commercial Manager
Permanent · NEW DELHI
H&M
Area Facility Manager
Permanent · NEW DELHI
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
LEVI'S
Technical Product Manager
Permanent · Bengaluru
Published
Oct 12, 2010
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Banana Republic misses Champs-Elysees target

Published
Oct 12, 2010

Really, life is hardly easy for anyone who wants to settle on the Champs-Elysees. We all know too well that H&M’s challenge lasting several years to open on the Champs-Elysees was finally recently overcome. This time it’s the American label, Gap Group’s Banana Republic that is facing trouble from CDAC, the French regional commission in charge of the "toughest street in the world” as its application to locate a shop area next to the roundabout is being refused.

Banana Republic
Banana Republic model

As expected the French are noticing consequences to the policy implemented by Paris’ Mayor that is trying to limit the number of clothing stores being opened on the avenue. To add to this, the location, marketed by Cushman & Wakefield, also seems somewhat cursed. Before Banana Republic, the area was wanted by Go Sport, whom then decided not to come. At the time the company was closing many of its Parisian stores. Then, Dolce & Gabbana considered the site for its second D&G line but the luxury label also eventually declined.

The U.S. brand obviously still has hope. It plans to file a case to the national commission (CNAC) in February-March 2011.

It is true that the future is optimistic to those brands that have the patience to wait and the determination to win the Champs-Elysees location. Abercrombie & Fitch is expected there in May. Levi's has also eventually got approval. Meanwhile, the next opening is that of Tommy Hilfiger in mid-November.



Original by Jean-Paul Leroy. Translated by Rosie Hart.

Copyright © 2022 FashionNetwork.com All rights reserved.