Bally taps Anne-Marie Gaultier for marketing position

By

Florent Gilles

Published
Apr 2, 2014

Fashion house Bally will welcome Anne-Marie Gaultier as vice president of marketing and communication, effective 14 April. The newly-created position will be based in Bally's London headquarters.

Previously, Anne-Marie Gaultier served as marketing and communications director at Galeries Lafayette, until the French group’s recent management overhaul. There, she oversaw the rebranding of BHV under the new name BHV/Marai and supervised advertising, brand content, CRM, merchandising, event planning, public relations, partnerships and marketing - and of course - marketing strategy for the department store itself.

Bally CEO Frédéric de Narp’s new recruit originally began her career in advertising, working for leading agencies such as BBDO, Leo Burnett in Chicago, Young & Rubicam, and BDDP in Paris before taking over as chief executive of Saatchi & Saatchi France.

After a successful advertising career, Anne-Marie Gaultier joined Club Med in 2000 as marketing and communications director, and then Bouygues Telecom in 2003 as communications and branding director.