Bajaj Corp goes Ayurveda with Nomarks, to launch campaign with Taapsee Pannu

By

Maverick Martins

Published
Jul 10, 2018

Bajaj Corp will reposition its skincare brand Bajaj Nomarks as an Ayurveda product with a new campaign featuring its brand ambassador Taapsee Pannu.
 

With the natural care and ayurvedic market growing in the country, the company is looking to connect with the large consumer base in this segment through its new campaign. The brand will also be repackaged to depict real ayurveda and its efficacy.
 
Commenting on the core idea behind the re-branding, Sandeep Verma, President Sales & Marketing, Bajaj Corp in a statement said, “Ayurveda is becoming a way of life for the present generation of highly aware consumers. Our endeavour is to connect with this audience in a differentiated manner. So we decided to re-stage Nomarks as a modern Ayurvedic brand. New packaging was a key element of the mix to strongly communicate this change”.

 “Our target is the ever-striving woman who chases her dreams relentlessly. So our new campaign aims to bring to life our brand essence of “Only pride and not marks should show on my face. Taapsee is the epitome of confidence and ambition, something our audience aspires to be and hence was the perfect fit for our brand,” Verma added.
 
Bajaj Corp Ltd is part of the Bajaj Group and is one of the leading players in the hair oil and skin care categories in India.