Avon launches Eve Duet in India
Global beauty brand Avon has introduced its newly launched fragrance Eve Duet in the Indian market and is hoping popularity of Hollywood actress who is the face of ‘Eve Duet’ will help boost sales in the country.
Eve Duet will be available across India through Avon’s sales representatives and is being sold in the country at an introductory price of Rs 2500 (approx $40).
Avon is the first company to launch a dual sided fragrance bottle. Both the perfumes in Eve Duet are co-created with Jean-Marc Chaillan, senior perfumer at International flavours and fragrance.
“Avon has always been at the forefront of innovation and evolution and Eve Duet is a testimony to it. We are happy to associate with a woman like Eva Mendes who exemplifies beauty. She truly represents Avon, a company that for 130 years has proudly stood for beauty, innovation and optimism,” in a statement said Swati Jain, Marketing Director, Avon India.
Eva Mendes added, “It’s really an honour to collaborate with a company that has understood and respected women for so many years. I love being creative and experimenting with different looks based on my mood, so being able to also express myself freely and celebrate my individuality through a perfume is fun. Scents play a big role in my life and I love trying with different combinations of Sensual and Radiant to reflect my different moods.”
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