Authentic Brands Group enters partnership with Marc Fisher for Tretorn
Authentic Brands Group announced Monday that it has signed a long-term partnership with Marc Fisher Footwear for footwear brand, Tretorn.
Tretorn was acquired by ABG, a global portfolio of iconic fashion, sports and entertainment brands, in June 2015. The partnership between ABG and Marc Fisher Footwear is the first step towards driving global growth for Tretorn since its acquisition. The Swedish footwear brand has a long heritage of functionality and style that spans over 120 years, and ABG is focused on expanding the core of the brand and extending the brand into soft lines and lifestyle categories.
"We are excited to partner with Marc Fisher Footwear to usher in a new era of expansion and brand development for Tretorn. Marc Fisher’s extensive knowledge of the industry and mastery of footwear design, manufacturing and distribution is an incredible asset to the growth of the Tretorn brand," said Nick Woodhouse, President and CMO, ABG.
Marc Fisher will extend to Tretorn its retail relationships, design skills and distribution capabilities in order to help the brand achieve global development and recognition. Fisher himself possesses over 34 years of experience in design, manufacturing and distribution.
"For more than 120 years, Tretorn has been an iconic brand delivering both performance & style. Tretorn represents a multi-faceted opportunity to re-build a heritage brand with opportunity in the domestic & international marketplace. We are excited about this new opportunity and to work with ABG in relaunching Tretorn," said Susan Itzkowitz, President, Marc Fisher Footwear.
The first Tretorn, Marc Fisher Footwear collection will launch in Fall 2016.
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