×
323
Fashion Jobs
ADIDAS
sr. Specialist - Finance Operations Data Management
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations Data Management
Permanent · CHENNAI
ADIDAS
Senior Specialist - Finance Operations D2C
Permanent · CHENNAI
ADIDAS
Manager, Digital Platform Operations, Apac
Permanent · GURUGRAM
ADIDAS
Senior Specialist - Finance Operations Data Management
Permanent · CHENNAI
MAHLE
Asst. Manager- Production
Permanent · Greater Noida
POLYCAB
Area Sales Manager - Switches & Switchgear - Ahmedabad
Permanent · Ahmedabad
MEDCIS PATHLABS INDIA PVT LTD
Medcis Path Labs is Hiring For Pathology Area Sales Manager-Chennai
Permanent · Chennai
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
Translated by
Nicola Mira
Published
Mar 1, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos to launch own sportswear range in November

Translated by
Nicola Mira
Published
Mar 1, 2017

Asos is finally launching into sportswear. Some of its direct and indirect competitors have put their foot in the door already, and this year the British e-tailer is joining the fray too. Asos launched its offensive in January, by creating a men's and women's sport section on its website, featuring a few specialized brands and select sportswear lines by apparel generalists. The second phase of the offensive is scheduled for the end of the year, with the launch of Asos's own range.


A visual from the new sportswear section - Asos


The Asos online marketplace already features several hundred sportswear items, chiefly from big sportswear brands such as Adidas, Nike, Reebok, Puma and Ellesse, as well as brands with a more specific target, such as Berlei sport bras and Billabong and O'Neill for water sports.

Asos' own sportswear collection is expected for November and will be comprehensive, focusing on several sporting activities. "We will make a proper launch, with an Asos range for yoga, running, fitness, surfing, skiing, skateboarding and snowboarding," said CEO Nick Beighton to FashionNetwork.

It is an all-out effort to go after the 'twenty-something' customer segment signaled out by Asos, though it was initially put on stand-by because of trademark issues. The fashion e-tailer was in fact forced to seek an agreement with brands with similar names that had a prior claim to the trademark. Specifically, Swiss cycling gear specialist Assos was blocking Asos' launch in the sport segment on several key markets. Now that a financial arrangement has been reached, Asos will join the race for a highly competitive market. 

Copyright © 2023 FashionNetwork.com All rights reserved.