×
319
Fashion Jobs
TIME TECHNOPLAST
Area Sales Manager
Permanent · Andheri
LIFE TURN MANAGEMENT CONSULTANT
sr. Manager Production - Sricity, Tada - Mnc Company - Engineering Ind
Permanent · Tada
MCKENZIE
Hiring For Retail Store Merchandiser / Manager
Permanent · Chennai
V2B GLOBAL CONSULTANTS
sr Technician Apparel -Buying Office
Permanent · Gurugram
MANPOWERGROUP SERVICES INDIA
Opening || Horeca Sales Manager || Kolkata
Permanent · Kolkata
ADIDAS
Senior Product Owner - Machine Learning & ai
Permanent · GURUGRAM
ADIDAS
Senior Technology Consultant - Omnichannel
Permanent · GURUGRAM
PUMA
Manager- Warehouse (B2C)
Permanent · Bengaluru
HARMAN FINOCHEM
sr. Manager- Api Production For Srp With Leading Pharma @ Aubad
Permanent · Aurangabad
PNB HOUSING
Area Sales Manager
Permanent · Thane
PNB HOUSING
Area Sales Manager
Permanent · Pune
JM FINANCIAL HOME LOANS LTD
Area Sales Manager - Home Loans
Permanent · Chennai
DANIEL WELLINGTON
IT Support Specialist
Permanent · MUMBAI
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Karaikal
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Thiruvarur
DBS BANK
Hiring For Area Sales Manager - Gold Loan
Permanent · Tirunelveli
AVANTOR
Area Sales Manager- Lab Consumables
Permanent · Pune
ADIDAS
Manager Brand Activation Originals
Permanent · GURUGRAM
ZACH LIFESTYLE PVT. LTD.
Manager - Content & Social Media
Permanent · MUMBAI
NEW ALFA INTERNATIONAL
Foundry Production Manager
Permanent · Dubai
MEDCIS PATHLABS
Medcis Pathlabs is Hiring For Pathology Area Sales Manager
Permanent · Visakhapatnam
PERFECT PUBLISHING SOLUTIONS
Area Sale Manager-b.Tech Fresher-German Mnc -Immediate Joining
Permanent · Bhubaneswar
Published
Apr 4, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos tech deal to speed up photography, boost personalisation

Published
Apr 4, 2018

Online fashion retailers spend a lot of money (and time) on photographing their products on models. But that could all be about to change with news that one of the biggest, Asos, has signed a deal with an Israeli start-up that can ‘dress’ the models digitally with simulated pictures of the product.


Asos should be able to cut down on photography time and costs



The company is working with Zeekit, which can take a picture of a fashion item and then ‘fit' it on different models in different poses across a range of body sizes.

While that means that items still need to be photographed, it could potentially cut down on the amount of photography needed and also reduce the need for multiple images to take into account plus size, petite etc.

Zeekit hasn't said how much is the deal is worth but given that Asos offers over 80,000 items to its customers, we have to assume it's at least in six figures.

Asos had sales of nearly £2 billion last year and game-changing technology that allows it to save money on its photography while also speeding up the process of getting items onto its sites, would be hugely important to it.

And with online sales continuing to surge generally, there must be many other pureplay e-tailers looking at such technology, from the mass-market up to the high-end.

Displaying clothing in the most appealing and informative way is a huge challenge for the online retail sector and with consumers increasingly interested in personalisation, as well as demanding much more photography in general, tech such as this could offer a huge business advantage.

For now, the technology can only be used to dress models who Asos has previously photographed. But in the future, Zeekit wants to develop it so that customers can use it to visualise the items on themselves.

Zeekit said that its algorithm means the fashion item doesn't even have to be sent to the vendor in order to create the imagery. Founder and CEO Yael Vizel said: “All the manufacturer has to do is send a picture of the product, and we run the imaging on a bank of models photographed in advance, with no need for a studio production.”

The company was founded five years ago and has raised $12.5 million in funding so far.

Copyright © 2023 FashionNetwork.com All rights reserved.