×
140
Fashion Jobs
SAROJ JALAN
Marketing Strategist
Permanent · KOLKATA
ADD UR CO LLP
Production Manager
Permanent · Chennai
THE GLOBAL ZONE HR SERVICES
Production Manager/ Supervisor/ Incharge
Permanent · Pune
PUMA
Manager - Digital Marketing
Permanent · Bengaluru
THE BANYAN HR CONSULTS
Brand Manager For Leading Women's Wear Garments CO at Coimbatore
Permanent · Coimbatore
LEVI'S
Manager, Retail Merchandising (Ebo)
Permanent · Bengaluru
GLAN MANAGEMENT CONSULTANCY
Senior Buyer Lingerie (Knits Western Wear) - Retail Brand
Permanent · GURUGRAM
JOB INDIA
Asst. Manager E-Com Operations (Garments Retail) Gurgaon
Permanent · Faridabad
VASTRAKALA EXPORTS
Quality Manager
Permanent · CHENNAI
PEOPLE ALLIANCE WORKFORCE PRIVATE LIMITED
Manager / in Charge - Production/Quality/Cutting - Garments Industry
Permanent · Bhiwandi
MINT AND MILK COMMUNICATIONS
Senior Account Executive
Permanent · MUMBAI
PUMA
Manager- Buying (Apparel)
Permanent · Bengaluru
PUMA
Manager- Business Intelligence
Permanent · Bengaluru
PUMA
Manager- Trade Compliance
Permanent · Bengaluru
PUMA
Manager- Supply Planning
Permanent · Bengaluru
PUMA
Senior Manager - Performance Marketing- Marketplac…
Permanent · Bengaluru
PUMA
Regional Sales Manager- Mbo (South)
Permanent · Bengaluru
PUMA
Manager- Returns And Spf Operations
Permanent · Bengaluru
PUMA
Manager Merchandising
Permanent · Bengaluru
PUMA
Project Manager- Operations
Permanent · Bengaluru
PUMA
Manager- Logistics Operations
Permanent · Bengaluru
PUMA
Warehouse Manager-D2C
Permanent · Bengaluru
Translated by
Nicola Mira
Published
Apr 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Asos Senior Beauty Buyer, Katrina Fulluck: "Beauty is the most dynamic category for Asos"

Translated by
Nicola Mira
Published
Apr 11, 2018

In September 2017, the British pure player extended its range by launching Asos Design Makeup, its first own-brand make-up collection. Asos has been featuring cosmetics since 2005, and in September it took the opportunity to rechristen its beauty range - formerly Asos Beauty - as Asos Face + Body, striving to attract a larger clientèle by characterising the range on offer as unisex. The strategy seems to be working, as Asos’s Senior Beauty Buyer Katrina Fulluck told FashionNetwork.com.


The make-up line launched by Asos six months ago - Asos


FashionNetwork.com: What share of sales does beauty account for at Asos? And how has the share evolved over time? 

Katrina Fulluck: We cannot disclose the sales share of the Face + Body or fashion categories, but we can say that we are witnessing a significant increase in the number of consumers who visit Asos for fashion and then migrate to Face + Body and buy products. The beauty category is generating three-digit growth. The launch of a significant number of brands in Face + Body contributed to this exponential increase, and our like-for-like business continues to post double-digit growth, meaning that Face + Body is the most dynamic category for Asos!

FNW: You say that Asos's beauty range has extended, how many brands do you feature today, and which are the new ones? 

KF: We now have 150 brand available on Asos. com. We introduce new brands and new products each week. In March we launched M.A.C Cosmetics, which was a spectacular success. But we have also launched the new range by David Beckham, House 99, Sleek and Mane & Tail, and new products by Nars, Lime Crime and Pixi.

FNW: Both brick-and-mortar retailers and pure players highlight their exclusives to attract customers, are there any brands unique to Asos Face + Body? 

KF: Our own make-up line, Asos Design Makeup, is wholly exclusive. It consists of 46 items, from lip products to contouring palettes, eye-shadows and bronzers. A series of innovative new products will be launched in 2019. We also have other exclusive brands which regularly rotate. This month for example, we feature HAX, a beauty kit range for creating highly Instagrammable looks.
 
 

Copyright © 2022 FashionNetwork.com All rights reserved.