×
193
Fashion Jobs
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Online Sales &Amp; Merchandising Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
PANTALOONS HO
Manager - Digital Marketing - Mumbai
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Buying, Peter England- Bangalore
Permanent · BENGALURU
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA

Asos Senior Beauty Buyer, Katrina Fulluck: "Beauty is the most dynamic category for Asos"

Translated by
Nicola Mira
Published
today Apr 11, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

In September 2017, the British pure player extended its range by launching Asos Design Makeup, its first own-brand make-up collection. Asos has been featuring cosmetics since 2005, and in September it took the opportunity to rechristen its beauty range - formerly Asos Beauty - as Asos Face + Body, striving to attract a larger clientèle by characterising the range on offer as unisex. The strategy seems to be working, as Asos’s Senior Beauty Buyer Katrina Fulluck told FashionNetwork.com.


The make-up line launched by Asos six months ago - Asos


FashionNetwork.com: What share of sales does beauty account for at Asos? And how has the share evolved over time? 

Katrina Fulluck: We cannot disclose the sales share of the Face + Body or fashion categories, but we can say that we are witnessing a significant increase in the number of consumers who visit Asos for fashion and then migrate to Face + Body and buy products. The beauty category is generating three-digit growth. The launch of a significant number of brands in Face + Body contributed to this exponential increase, and our like-for-like business continues to post double-digit growth, meaning that Face + Body is the most dynamic category for Asos!

FNW: You say that Asos's beauty range has extended, how many brands do you feature today, and which are the new ones? 

KF: We now have 150 brand available on Asos. com. We introduce new brands and new products each week. In March we launched M.A.C Cosmetics, which was a spectacular success. But we have also launched the new range by David Beckham, House 99, Sleek and Mane & Tail, and new products by Nars, Lime Crime and Pixi.

FNW: Both brick-and-mortar retailers and pure players highlight their exclusives to attract customers, are there any brands unique to Asos Face + Body? 

KF: Our own make-up line, Asos Design Makeup, is wholly exclusive. It consists of 46 items, from lip products to contouring palettes, eye-shadows and bronzers. A series of innovative new products will be launched in 2019. We also have other exclusive brands which regularly rotate. This month for example, we feature HAX, a beauty kit range for creating highly Instagrammable looks.
 
 

Copyright © 2019 FashionNetwork.com All rights reserved.