Arvind Limited launches its men’s private label ‘Arvind Ready to Wear’
Apparel and textile major Arvind Limited has launched its private label for men called ‘Arvind Ready to Wear’. The new brand is targeted at the growing middle class segment in India.
Arvind will look to further tap the booming ready to wear market for men and consolidate its market position in this space. The company also looks to increase its revenues and profits in the coming quarters as private labels usually give better margins as compared to licensed product brands.
The brand business of Arvind contributed Rs 961 crore (approx $151.2 million) to the overall revenue of the firm in the last quarter with profit after tax at Rs 90 crore (approx $14.2 million). With its new private label the company will look to better these numbers in the next financial year.
The collection offers a wide array of work-wear, leisure and ceremonial wear. It features linen blazers, bundis, chinos, shirts, linens, textured 5-pocket chinos and more.
Commenting on the launch, J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited in a statement said, “The Indian consumer is constantly evolving, and fashion needs are at the core of this evolution. The strong growth trends in the men’s ready to wear category coupled with the customers’ need for comfortable, fashionable apparel that delivers value and performance has opened up a significant opportunity that we are addressing with Arvind – Ready to Wear.”
“Our integrated value chain capability from design to delivery and understanding of the Indian customer is a unique combination to deliver unmatched value to the discerning Indian male,” he added.
Arvind Ready to Wear will be available across 127 cities across the country. The entire range of products will be available at ‘The Arvind Store’ outlets across the country and online at www.nnnow.com and Amazon.
Arvind has an unmatched portfolio of owned brands such as Flying Machine; as well as licensed product brands such as Arrow, GAP, Gant, Izod, Aeropostale, Nautica, US Polo Assn., to name a few. The portfolio also includes retail brands like Unlimited, The Arvind Store, The Children’s Place and Hanes.
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