Arvind Lifestyle to partner with retailers to expand Gap network
Arvind Lifestyle Brands Limited which owns the India rights for apparel brand Gap will be partnering with retailers to take the American brand to tier 2, tier 3 markets across the country.
The company plans to open around 17 shop-in-shops this year through multi brand retailers like partners Kapsons Group, Iconic India and All That Jazz among many others.
Arvind Lifestyle will be taking the brand to newer cities like Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi besides strengthening its network in metros like Pune, Noida, and New Delhi.
Commenting on the expansion plan Parag Dani, Gap Business Head at Arvind Lifestyle Brands in a statement said, “Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey.”
Arvind currently has 11 standalone Gap stores in the National Capital Region, Mumbai, Bangalore, Pune, Chennai and Indore. In addition, Gap products are available online on nnnow.com and Amazon India.
Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd which is India’s largest integrated textile player. Arvind has licensing relationships with international brands including Gap, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene.
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