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Published
May 29, 2018
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Arrow to expand in tier 2, 3 cities in India

Published
May 29, 2018

Men’s formal brand Arrow, a part of Arvind Fashions Ltd is looking to strengthen its position in tier II, tier III cities and will be adding 40 exclusive brand outlets (EBOs) in these cities across India this fiscal.
 

Arrow to expand in tier 2, 3 cities in India


The company will be expanding pan India and add a total of 55 EBOs during the current financial year. Arrow will also open in 250 shop-in-shops. Arrow is expecting 20 percent growth on the back of its expansion over the next 5 years.
 
"We plan to open 55 exclusive brand outlets (EBOs) and 250 shop-in-shops this fiscal. One of the big initiatives of this year is to enter tier II and tier III markets. We will continue to see growth upwards of 20 per cent in the next 4-5 years. We don't see this growth slowing down," Arvind Lifestyle Brands Chief Operating Officer - Heritage Brands Division Sumit Dhingra told PTI.

“We are well represented (with stores) in top 6 cities. Bulk of our expansion this year, will happen in tier II and tier III towns. Out of these 55 new outlets, 40 would be in tier II and tier III towns,” Dhingra added.
 
Arrow currently has over 250 Arrow EBOs in India’s leading metros and 1,000 shop-in-shops in multi-brands outlets like Shoppers Stop.
 
Arrow was recently voted India’s top apparel brand in the Trust Research Advisory (TRA)’s ‘Brand Trust Report, India Study 2018’.
 
 

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