Italian retailer Antonia is launching an online luxury shopping platform.

The Milanese store will use the venture to promote the brands it sells, but also as a means of branching out into music and media trends, reports Women's Wear Daily (WWD).

The site will also feature high-end editorial and image sections, highlighting the brand's partnerships.

Founded in 1999, Antonia is a 600 meter square concept boutique specializing in eclectic menswear, womenswear and artistic accessories.