×
155
Fashion Jobs
PRIME PLACEMENT AND MANPOWER SERVICES
International Sales Executive - Female - Khokhra - Ahmedabad
Permanent · Ahmedabad
CAPITAL PLACEMENT SERVICES
Cfo For International Funding For 1000 Crore Company in Gujarat
Permanent · Vadodara
NEEJ
Business Development Manager
Permanent · MUMBAI
LIFESTYLE BRANDS
Regional Sales Manager, Peter England - Bangalore
Permanent · BENGALURU
KITEX GARMENTS LIMITED
General Manager - Merchandiser
Permanent · ALUVA
ZODIAC CLOTHING CO LTD
Sourcing Officer (Fabric & Garment)
Permanent · MUMBAI
LIFESTYLE BRANDS
Head of Marketing, Louis Philippe - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
HIGH FASHION GARMENT COMPANY
Manager Humanr Resource (Male) From Mumbai Only
Permanent · MUMBAI
RAJ KHATRI FILMS PVT LTD
Digital Marketing Executive
Permanent · MUMBAI
ANANDGUPTA COUTURE
Social Media Marketing & Fashion Design Assistant
Permanent · MUMBAI
DESIGNR
Sales Officer
Permanent · NEW DELHI
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR

Anta bets on football in China

Published
today Oct 29, 2015
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Basketball is the major men's team sport in China. Yet football too has a certain appeal, thanks to a strong women's national team and its position as the world's most popular sport. In spring, Chinese President Xi Jinping announced a nationwide reform of the sport. The plan mandatorily mobilises soldiers and students, and also represents a wealth of opportunities for the sport's Chinese industry.

Anta presented its football boot models - Anta Sports Products Limited


Anta is the long-standing rival of Li Ning, and in the 2014 fiscal year generated CNY8.92 billion in revenue (€1.184 billion). The company has now devised a long-term strategy to establish itself as football leader in the world's most populous country.

The group first of all developed a product line for practising the sport, explaining how it notably analysed the stride of 16,000 youngsters across the country to build up its football boot range. From the end of the year, Anta will launch its children, teenager and adult models in China, with prices starting from CNY199 (less than €30).

The product launches are going hand in hand with an agreement with the Jiangsu province to set up a youth football championship. The initiative is expected to generate some 200,000 football matches in about one thousand schools, thus engaging about 20,000 young players.

Alongside this, Anta entered into a partnership with a football school to set up a coaching education programme. The objective is to welcome 2,000 future coaches  specialised in training young footballers in the next three years.

Finally, Anta agreed a deal with the Shulua company to build football grounds in China, as the country is lacking in this type of infrastructure. The investment is substantial, but the scale of the nationwide effort and the hope of a World Cup in 10 or 14 years suggest huge growth opportunities. 

Copyright © 2019 FashionNetwork.com All rights reserved.