Sep 6, 2016
Anna Ewers and Theo James star in sensual ‘Boss The Scent' campaign
Sep 6, 2016
Hugo Boss has unveiled the latest campaign for its "Boss The Scent" fragrance, where the art of seduction takes center stage. Internally renowned model Anna Ewers and British actor Theo James step into role as a couple captured in an irresistible moment of attraction.
With its sensual setting, warm amber-toned lighting and the charm and charisma of its two stars, the new "Boss The Scent" campaign sees Anna Ewers and Theo James play a game of mutual seduction.
This seductive story, heightened by the sensual notes of "Boss The Scent," is captured in a short video from Darren Aronofsky ("Requiem for a Dream," "Black Swan"). The magazine campaign is shot by the famous Dutch duo Inez van Lamsweerde & Vinoodh Matadin.
As well as treading the catwalk in shows for Chanel, Atelier Versace, Isabel Marant and Alexander Wang, Anna Ewers has starred in campaigns for labels like Balenciaga, H&M, Miu Miu and Calvin Klein. Hugo Boss fragrances called on Theo James ("Divergent") to front "Boss The Scent" in May 2015. For the fragrance's first campaign, released the same year, he starred alongside Natasha Poly.
"Boss The Scent" is billed as a sensual fragrance, bringing the exclusive new note of Maninka fruit to the world of perfume. This is accompanied by notes of ginger, lavender and leather.
The Eau de Toilette sells in 50ml, 100ml and 200ml formats.
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