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Published
Nov 25, 2010
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American Eagle Outfitters launches mobile gift cards

Published
Nov 25, 2010

American Eagle Outfitters
American Eagle Outfitters

American Eagle Outfitters, Inc. has announced the launch of its mobile gift card program, just in time for the holidays. The cards are available for purchase at www.ae.com or through the American Eagle Outfitters, aerie and 77kids Facebook Pages.

“AEO customers are essentially fused to their mobile phones,” said Gabriella Dera, vice president of customer relationship marketing for American Eagle Outfitters, Inc. “Mobile gift cards offer the ultimate convenience, as well as instant gratification for gift giving this holiday.”

Gift card senders choose from four holiday designs within each AEO brand—American Eagle Outfitters, aerie and 77kids. They can also add a personal message of up to 100 characters. The mobile gift card is texted to the recipient’s mobile phone, and can be used to shop online or in any of the 1,000+ AEO stores worldwide. An e-mail message will also be sent to the recipient in case the text message is missed.

When purchased through AEO brand Facebook Pages, mobile gift card buyers can choose to post a message on their wall, letting friends know that they sent out an AE, aerie or 77kids gift card. Mobile gift cards are part of the American Eagle Outfitters comprehensive mobile commerce strategy. As a portfolio of lifestyle brands, the company strives to engage customers where they are—at home, work, school, or at the mall. AEO gift cards never expire, and do not include fees of any kind.

The company has partnered with Transaction Wireless, a leading provider of virtual and mobile gift cards, to power its mobile gift card offerings. TW’s patented wGift technology platform enables the easy, safe purchase of virtual gift cards directly from any digital device, including any internet-enabled cell phone.

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