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American Apparel brand to begin retailing again

By
Fibre2Fashion
Published
today Aug 9, 2017
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American Apparel brand clothing will be sold online from August 14 through its former e-retail site by Gildan Activewear, the Montreal based company that bought the struggling youth apparel brand.


Foto: American Apparel


American Apparel products are currently only available through wholesale via authorised dealers and promo product suppliers, after its 110 retail stores were closed earlier this year.

“With a new and improved supply chain, we will be incorporating our classic style with consistent sizing across all garments for women and men at a more affordable price point,” said a leading daily, quoting Gildan.

The company has not revealed details about the prices of the products to be sold through the American Apparel e-commerce website.

Additionally, Gildan had not taken over a majority of the leases for manufacturing facilities in the US, hence it is not clear if the clothing items to be sold online will be made in the US or elsewhere.

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