Amazon’s 'Global Store' launched in India

By

Maverick Martins

Published
Oct 15, 2016

E-commerce giant Amazon has launched 'Global Store' in India that will allow its customers here to buy products sold on the US website and pay in local currency.

The move will give customers in India access to over 4 million products from international brands and help Amazon compete more aggressively against domestic rival Flipkart in the booming Indian e-commerce market.

"Enhancing shopping experience for customers is one of the key pillars for us. With Global Store, customers in India will now have direct access to thousands of international brands and a starting selection of over 4 million global products," said Amazon India vice president and country head, Amit Agarwal.

At present, a host of products available on Amazon US would be available in India, later on more categories and countries from where products can be bought will be added, he said.

Customers could order items from Amazon's US portal to India earlier as well but they would have to pay in dollars.

With this launch, Amazon.in will become the single largest online destination for buying both local and global products in India, he said.

"They will also have access to unique brands like Nixon (Watches), Jessica Simpson (Shoes), Zumba (Sports) and Gaiam (Sports) etc that not available in India," he said.

India is the third market after China and Mexico to get the Global Store.