×
155
Fashion Jobs
LIFESTYLE BRANDS
Area Manager-Projects Execution (Telangana &Amp; Andra Pradesh)-Hyderabad
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Financial Manager - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Brand Training Manager, Planet Fashion - Bangalore
Permanent · BENGALURU
DA MILANO LEATHERS PRIVATE LIMITED
Assistant Manager- Payroll
Permanent · DELHI
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · BENGALURU
UNIVERSAL MANAGEMENT CONSULTANTS
Head of Human Resource
Permanent · DELHI
KOELLE DESIGNS PRIVATE LIMITED
Assistant Manager Purchase
Permanent · JAIPUR
CAREERMARK 6
HR Manager
Permanent · HIRIYUR
LINEN DESIGN COMPANY PVT.LTD
Senior Corporate Sales Manager
Permanent · GURUGRAM
UNITED HR SOLUTIONS PVT LTD
Business Development
Permanent · AHMEDABAD
AND DESIGNS INDIA LTD.
Buyer & Planner
Permanent · NAVI MUMBAI
GREENFIELD RESOURCES PVT. LTD.
Business Development Executive
Permanent · AHMEDABAD
GENIUS CONSULTANTS LIMITED
Head of Department - Cost Accountant
Permanent · KOLKATA
LIFESTYLE BRANDS
Brand Training Manager, Peter England - Bangalore
Permanent · BENGALURU
PLACEMENT PANDITS CONSULTING
Operations Manager-Garment Industry
Permanent · GURUGRAM
LIFESTYLE BRANDS
Area Sales Manager-Patna
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · PUNE
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Assistant Manager- Design, Casuals- pe
Permanent · BENGALURU
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU

Amazon makes being nice fashionable with new anti-judgment campaign

By
AFP-Relaxnews
Published
today Jun 27, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon Fashion is aiming to inspire positive body attitudes with a new campaign called #SaySomethingNice.

Fashion blogger Susie Bubble, one of the influencers Amazon tapped for its #SaySomethingNice campaign


In the face of online bullying and trolling, the retailer is encouraging people to be less judgmental of others' style choices and to celebrate individuality.

The campaign comprises a series of films that see fashion influencers such as Susie Bubble, Hana Tajima, Freddie Harrel, Camille Charriere and Clementine Desseaux discuss their own experiences of receiving negative comments online or judging others on their appearance. The bloggers will be using the hashtag #SaySomethingNice to offer compliments on social media.

Sharing OOTD (outfit of the day) posts has become increasingly popular on social media over the last few years. But Siobhan Mallen, Content Director, Amazon Fashion Europe, explains: "Sadly, criticizing and ridiculing people for what they wear, known as ‘outfit shaming', is also becoming more common with 55% of women feel they have been judged before on social media about their fashion choices."

She continues: "Our #SaySomethingNice campaign aims to inspire all of us to challenge this behavior and to proactively champion everyone's right to wear whatever makes them happy without fear of ridicule or negativity."

The #SaySomethingNice campaign videos can be viewed on Amazon Fashion's European YouTube, Facebook and Instagram channels.


Amazon's #SaySomethingNice campaign video


 

Copyright © 2020 AFP-Relaxnews. All rights reserved.