×
335
Fashion Jobs
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager (Jharkhand All District)
Permanent · Chatra
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager /Sales Manager (up)
Permanent · Mirzapur
FINO PAYMENTS BANK
Territory Sales Manager - Merchant & Distributor Onboarding - wb
Permanent · Cooch Behar
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
MUTHOOT FINCORP LTD
Area Manager - Chennai
Permanent · Chennai
SUGUNA FOODS PRIVATE LIMITED
Area Sales Manager-Animal Health Products Sales (Bangalore)
Permanent · Bengaluru
DIAMOND RETAIL INDIA
Hiring For Sales Officer/Area Sales Manager/Sales Manager (Bihar)
Permanent · Katihar
VIJAY SYSTEMS ENGINEERS PVT LTD ( UMBERGOAN)
Production Manager
Permanent · Vapi
VIDVAS HR SOLUTIONS PRIVATE LIMITED
sr Manager - Production . Only Leather Bags Exp - Chennai
Permanent · Chennai
SHREE SADGURU MASALA & SPICES IND PVT LTD
Regional Sales Manager
Permanent · Navi Mumbai
MAGNATEK ENTERPRISES
Looking For Area Sales Manager
Permanent · Chennai
BANDHAN LIFE SCIENCE PRIVATE LIMITED
Area Sales Manager
Permanent · Kolkata
WINGS PHARMACEUTICALS
Area Sales Manager - Generic Division
Permanent · Ludhiana
FIRST SOLUTION
Agency Development Manager/Recruitment Development Manager(Insurance)
Permanent · Pune
NCL INDUSTRIES LIMITED (BISON PANEL)
Area Sales Manager - Hyderabad (Boards Division)
Permanent · Hyderabad
LN GLOBAL CAREER SERVICES LLP
Required Regional Sales Manager For Pharmaceutical Company
Permanent · Chennai
LN GLOBAL CAREER SERVICES LLP
Required Zonal Sales Manager For Pharmaceutical Company
Permanent · Chennai
LEVI'S
Group Product Manager
Permanent · Bengaluru
AVENUE SUPERMARTS LIMITED
Excellent Opportunity With Dmart _ Production Managers
Permanent · Chikmagalur
ENOAH I SOLUTION INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Bengaluru
KISHOR EXPORTS
Garment Technician
Permanent · Agra
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Delhi / Ghaziabad
Permanent · Ghaziabad
Published
Feb 26, 2016
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Amazon launches seven private fashion labels

Published
Feb 26, 2016

Amazon continues to increase its presence in the fashion industry after recently providing funding to Who What Wear, as well as sponsoring India Couture Week and NYFW: Men’s in 2015. The Seattle-based online retailer was even named the number one clothing retailer in the US over Macy’s last year, so it is a bit a mystery as to why it quietly launched seven private fashion labels this week.


Lark & Ro, the in-house women's contemporary brand from Amazon


Amazon launched seven in-house fashion brands on its US website, which include men’s formal footwear brand, Franklin & Freeman; men’s suiting and accessories brand Franklin Tailored; casual womenswear label James & Erin; women’s accessories line North Eleven; women’s dress and handbag line Society New York; children’s label Scout + Ro; and women’s contemporary brand Lark & Ro. The seven lines together account for over 1,800 SKUs, and only Scout + Ro and Lark & Ro have logos and range descriptions.
 
The American press reported in October that the company might launch its own fashion brands. The press also took notice to six registered trademarks by Amazon that share the names with four of the six new labels, which are Franklin Tailored, James & Erin, North Eleven and Society New York.

Keybanc Capital Markets retail analysts said to CNN Money on the in-house brand launches, "Twelve years after entering the [fashion] category, Amazon's customer engagement in apparel remains low with only about 15% of Amazon's active customers shopping fashion." Despite its low engagement, clothing is the third fastest growing product area for the company after cell phones and kitchen products, according to Quartz. Leading analyst, Ed Yurma added, “If Amazon is successful in this initiative, it could be "disruptive to the whole industry.”
 
Amazon showed its interest in fashion as early as 2006 when it acquired Shopbop and in 2009 when it acquired Zappos for $850 million. The online retailer is also behind online menswear shopping destination East Dane and provided funding to Who What Wear in 2015. The launch of the new in-house labels is the first time Amazon is selling own brand products.

Copyright © 2021 FashionNetwork.com All rights reserved.