Amazon India’s most influential e-commerce brand, Ispos study

By

Maverick Martins

Published
Jul 14, 2017

Global online retailer Amazon’s India unit has managed to pip homegrown rival Flipkart as the most influential e-commerce brand in the country for the year 2016, according to a recent survey by Ipsos.

Amazon India climbed from the eight-position last year to sixth while Flipkart dropped from the seventh spot to tenth. The only other e-commerce firm that featured in the top 20 was Gurgaon based Snapdeal, which featured at number 11 on the list.

Amazon has been investing heavily in infrastructure and technology to boost its India operations. Its seller base has doubled in less than a year, which is helping the company increase its customer base across India.

Flipkart on the other hand is struggling to keep up with the investing prowess of Amazon and currently in hot pursuit to acquire Snapdeal.

Google occupied the number one position followed by Microsoft and Facebook at number two and three respectively in the survey.

 “The Most Influential Brands are larger than life. They are aspirational. They enhance our lives – make it better. We trust these brands. We connect with them emotionally and cannot imagine our lives without them – they are influential,” Parijat Chakraborty, Executive Director, Ipsos Public Affairs & Loyalty said in a statement.

“It’s impossible for consumers to imagine their lives without these brands.  The formula for success of Influence rides on those 5 pillars of trustworthy, engagement, leading edge, corporate citizenship and presence, “added Chakraborty.    

The Ipsos Most Influential Brand Study evaluates 100+ brands across 21 countries and involved 36,600 interviews. In India, the research covered more than 1,000 Indians online to assess 100+ brands. This is the second year Ipsos has assessed India’s Most Influential Brands.