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Published
Jul 19, 2018
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Amazon India’s fashion segment witnesses strong growth on Prime Day

Published
Jul 19, 2018

Amazon India growth on Prime Day increased two times as compared to normal business days with brands like Marks & Spencer and New Balance launching exclusively on the platform.
 

Amazon India growth on Prime Day increased two times


Amazon India launched over 200 exclusive new products on Prime Day which concluded on July 17 with the etailer witnessing a surge in prime memberships during the 36-hour-long festival.

Amazon claimed that its prime membership sales spiked in the one week leading up to Prime Day than any week since the launch of Prime in India.

“Prime Day offers us a unique opportunity to thank Prime members with a celebration of our best deals and exclusive selection,” said Amit Agarwal, Senior Vice President and Country Head, Amazon India.
 
“Extending Prime Day to 36 hours this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. We also want to thank our sellers, brands and our content partners who helped to make Prime Day bigger and better,” Agarwal added.
 
Small and medium sized businesses along with Amazon Launchpad start-ups witnessed a strong growth on Prime Day. The former saw an average growth of 240 percent while the start-ups saw an average growth of six times as compared to an average day in June.
 
“We are extremely happy with how Prime Day turned out for us. Our brand saw a spike of over two times in sales and units sold over business as usual! This is very encouraging for us and the artisans working with us,” said Ravi and Gunjeet Singh, Two Moustaches, one of the start-ups that launched on Prime Day.
 
 

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