Amazon India launches dedicated online baby clothing store
The online store includes over one lakh of styles for baby girls and boys up to two years old said Amazon India in an official statement on March 6. Both Indian and international brands are represented with labels including Mothercare, Gap, 612 League, Gini & Jony, and United Colours of Benetton among others.
Pricing on the site starts at 100 rupees and products are eligible for Amazon Prime with is increasingly gaining traction in India. The site’s product range includes baby clothing, accessories including shoes and mittens, and other items such as first walkers.
“Kids wear has been one of the largest selling categories on Amazon Fashion, reporting a swift YoY [year on year] growth of 80 percent in 2017 with 60 percent of the sales coming in from Tier II and Tier III cities,” said the Head of Amazon Fashion, Arun Sirdeshmukh, at the launch. “In line with this growing demand, we are delighted to introduce the Baby Clothing Store on Amazon Fashion that will ensure our customers have access to the best in fashion for their newborns as well as kids with the ease of shopping online.”
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