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Published
Sep 18, 2017
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Amanté celebrates tenth anniversary with store launch in Gurugram

Published
Sep 18, 2017

The lingerie brand Amanté launched a store in Gurugram on September 15 and held a party to celebrate its latest retail addition as well as the brand’s tenth anniversary.

Amanté just opened a store in Gurugram to mark the brand's tenth anniversary - Amanté- Facebook


Amanté launched a new store in Ambience Mall in Gurugram, New Delhi area, which brought its total number of exclusive stores in the country to ten. It is the brand’s second largest store in India. The brand is also now available in 1,500 multi- brand outlets (MBOs) across the country.

The store has 1,250 square feet of retail space and stocks the brand’s full selection of intimates, including their new season’s collection entitled “Muse”. This new collection was presented at the store’s launch party where special guest Tapsee Pannu cut the red tape (which was actually black and emblazoned with the brand’s logo).

Vivek Mehta, CEO of MAS Brands Private Limited, said about the launch, “We are ecstatic to launch our tenth exclusive store, here in Ambience Mall, in tune with our tenth year anniversary. The journey so far has been great and since the brand’s entry in India, Amanté has strived to provide consumers with premium, fashionable intimate-wear and we hope to do so in the years to come. We are excited about expanding our presence in the Delhi-NCR region, which is an important market for us. The consumers, here, are very fashion conscious and we are happy to bring the international Amanté experience closer to them. We have aggressive plans to continue expanding our doors in the coming months.”

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