×
781
Fashion Jobs
BRIDGING TALENTS
Quality Control Manager ii Retail Fashion Brand ii Jaipur / Bangalore
Permanent · Bengaluru
PEOPLE ALLIANCE WORKFORCE
Asst. Manager Quality/Quality Line Officer/qa & qc- Garments Industry
Permanent · National Capital Region
PEOPLE ALLIANCE WORKFORCE
Production Merchandiser Manager/Head - Garments Manufacturing
Permanent · National Capital Region
SHAHI
General Manager-Corporate Communications
Permanent · Bengaluru
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Thanjavur
Permanent · Thanjavur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Karjat
Permanent · Karjat
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Darjeeling
Permanent · Darjeeling
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Ankleshwar
Permanent · Ankleshwar
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Pali
Permanent · Pali
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kurseong
Permanent · Kurseong
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kumbakonam
Permanent · Kumbakonam
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dausa
Permanent · Dausa
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Siana
Permanent · Siyana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupur
Permanent · Tiruppur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Kashipur
Permanent · Kashipur
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Dibrugarh
Permanent · Dibrugarh
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Aurangabad
Permanent · Aurangabad
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Palitana
Permanent · Palitana
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Rajgir
Permanent · Rajgir
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Gandhidham
Permanent · Gandhidham
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Tirupati
Permanent · Tirupati
LAVYA ASSOCIATES
Area Sales Manager-Agency | Life Insurance-Lonavala
Permanent · Lonavala
Published
Dec 2, 2016
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Altagamma creates Italian fashion firm visits to boost luxe tourist sales

Published
Dec 2, 2016

Italy’s Altagamma Foundation is taking a proactive approach to promoting the country’s fashion sector with an innovative plan to target high-spending consumers. It is linking with travel firm IC Bellagio to offer exclusive behind-the-scenes access to major Italian brands in what could be an interesting idea for other countries to try.

Gucci - Fall-Winter2016 - Womenswear - Milan - © PixelFormula


The project is aimed at increasing the number of luxury travellers to Italy, which account for around 5% of the 50m-plus foreign tourists who have visited the country in 2016 and who are big spenders on Italian fashion.

“The aim of the program is to present the Italian brands as tourist destinations in their own right,” Altagamma said.

Companies signed up so far include some of the biggest names in Italy’s luxury sector, including Alberta Ferretti, Bottega Veneta, Emilio Pucci, Ermenegildo Zegna, Etro, Fendi, Gucci, Missoni, Salvatore Ferragamo, Versace and Valentino.

The experiences include visits to ateliers, design houses, workshops, and company HQs, plus meetings with entrepreneurs and owners to better understand their businesses.  

Launching next year, Paolo Zegna, Altagamma Foundation vice-president, said: “[This] represents an extraordinary possibility of promotion for the entire country. This is an answer to the growing interest from an international clientele towards the heritage and the craftsmanship of our products.”

Copyright © 2022 FashionNetwork.com All rights reserved.