The move signals a new beginning that should impact All Saints and its style. The British label announced that Will Beedle, head of the menswear line, will become the new chief creative director for all of the brand's collections.

Hannah Coffin had been in charge of the All Saints womenswear collection since 2005. Image, All Saints

The decision was made following the departure of Hannah Coffin, head of the All Saints womenswear line. According to the British press, the former Karen Millen designer might be launching her own label this year.

All Saints was acquired last year by Lion Capital and Goode Partners and is still looking for a chief executive following the resignation of Stephen Craig last September.