Alexa Chung plans India launch
today May 28, 2018
Alexa Chung plans to launch her eponymous label, Alexachung, in India in the near future as she praises the country’s fashion market.
"I would love to expand my line in India. Probably soon," Chung told Ians. "I think the Indian market is almost at par and is adapting the trends quite well."
Chung has linked up with the Bluebell group for exclusive distribution in Japan and has tested the waters there with a series of pop-up shops. The brand is in the process of building its reputation in Japan as well as in Taiwan and South Korea.
Famous for her personality and personal style, Chung is taking steps to prove that her label is more than celebrity merchandise. "I suppose my next project will be proving myself to people and showing them or getting them to understand my commitment and to take it seriously," Chung told Ians.
Chung launched her women's reasy-to-wear label in May 2016. The label has previously told FashionNetwork.com that its goal is to open a brick and mortar store in London by 2020.
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