Aldo teams up with influencers for fall 2017 campaign

By

Jennifer Braun

Published
Jul 26, 2017

Canadian fashion footwear and accessories brand Aldo is gearing up to launch a global influencer campaign for fall on Thursday July 27.
 
The campaign brings together the #AldoCrew featuring influencer and model Joanna Halpin, DJ and influencer Chelsea Dleah, radio host, singer and actress Ali Simpson, as well as fashion and travel blogger Lindsay Marcella to name a few.

 
"Given our global reach, we wanted our campaign to be inviting and inspiring to the people who shop in our stores, through the app or online. It's fundamental to create individual experiences which then generate a collective dialogue", explained Daianara Grullon Amalfitano, Senior Vice President for Aldo, in a news statement.
 
The integrated global campaign will go live across all marketing touch-points including advertising, print, online, mobile, in-store, out-of-home and social media programs 

The campaign features a Love concept with the #AldoCrew where influencers share what they love.
 
"Through this fun and playful Love concept, we are able to create that sense of connection and personalization with our #AldoCrew. We want this to be an inclusive community that goes beyond fashion. It is not just about products, but about the individual and how they contextualize and express fashion in their life," added Grullon Amalfitano.
 
Earlier this year the footwear giant launched a new responsive website and e-commerce platform, the latest phase in the Montreal-based company's digital transformation.
 
The brand claims to have heavily invested towards conducting yearly consumer insight research in order to clearly identify who their key audience and better cater to them. To this end, the campaign is tailored with a consumer-first approach allowing consumers to fully connect and immerse with the brand.