Alcis Sports partners with Flipkart for 2018 FIFA World Cup Russia merchandise

By

Maverick Martins

Published
Jun 1, 2018

Alcis Sports has tied up with Indian e-commerce firm to exclusively sell the 2018 FIFA World Cup Russia apparel merchandise on its platform.
 

Alcis owns the rights for the official merchandise for 2018 FIFA World Cup Russia in countries like for India, Nepal, Sri Lanka and Pakistan.
 
Alcis Sports will offer a range of over 550 articles that will be exclusively available on Flipkart. The exclusive merchandise will have T-shirts, polo t-shirts, shorts, track pants, and tracksuits.

"Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup just a matter of few days away, it is the right time to introduce these products to these fans", said Roshan Baid, Managing Director, Alcis Sports.
 
Anuj Batra, President, Alcis Sports said, “The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess."
 
The Indian sportswear brand expects its revenue to jump to Rs 28 crore (approx $4.3 million) for the current financial year from Rs 4 crore it clocked last year.  

Launched in 2015, Alcis Sports sells a range of clothing intended for sports such as yoga, cricket, football, and running among others. 

Besides now selling online with Flipkart, Alcis sells through its 5 exclusive stores and large format retail outlets such as Lifestyle, Shoppers Stop, Central, Globus, Sports Station, etc.