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Published
Mar 23, 2018
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Alcis Sports eyes Rs 28 crore revenue this fiscal, to open 15 stores

Published
Mar 23, 2018

Indian sportswear brand Alcis Sports is expecting its revenue to jump to Rs 28 crore (approx $ 4.3 million) for the current financial year from Rs 4 crore it clocked last year and plans to expand its physical network in the country by opening exclusive brand outlets.
 

Alcis Sports - Facebook


The brand is looking to add around 15 exclusive brand outlets this year in all leading metros and tier 1 cities in the country. Alcis has opened its first store in the city of Kochi in December 2017 and since then added 3 more EBOs in Guwahati, Delhi and Mumbai.
 
Alcis has earmarked a budget of Rs 7.5 crore (approx $ 1.2 million) for its 15 stores with a total cost of Rs 50 lakh per outlet. The new stores that will come up are expected to range between 700 to 1,000 square feet.

Anuj Batra, President, Alcis told Indiaretailing Bureau, “By December 2018 end, the brand will be available in 15 EBOs in metros and mini-metros. Plus there are couple of A+ towns like Lucknow, Mysore that we might enter through franchise partners.”
 
“Last year, Alcis sports clocked Rs 3.89 crore turnover and this financial year, we are eyeing to close at Rs 28 crore and next year we have set for ourselves a very ambitious target of Rs 60 crore,” Batra added.
 
Along with physical expansion, Alcis is also strengthening its online network by partnering with e-commerce firms and expects 40 percent of its revenue to come from the online market in the near future.
 
“Where online business is concerned, Alcis has been getting great traction over the last one year on both Myntra and Jabong. We have recently tied up with Amazon, Flipkart, Snapdeal and Paytm as well. Going ahead, offline will contribute 60 percent of the revenue whereas rest 40 percent will come from online” Batra said.
 
Currently, Alcis has 150 shop-in-shops already operational in large format stores like Globus, Shoppers Stop, Sports Station and Central. The brand is also available in international markets like Dubai and is planning to enter Canada in the coming year.

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