Aeropostale plots Mexican launch

By

Lauren Walker

Published
Jul 4, 2013

Mall-based retailer Aeropostale has outlined plans to launch its brand in Mexico in summer 2013 through a licensing agreement with Distribuidora Liverpool.

In addition to opening shop-in-shops in Liverpool department stores in the country, the American retailer is looking to roll out its first standalone store in the Sante Fe mall in Mexico City this summer.

Thomas P. Johnson, Chief Executive Officer, stated, "We are thrilled to bring the Aeropostale brand to Mexico through both branded shops and standalone stores. We consider Mexico a pivotal market as we look at our overall global expansion strategy.”

Commenting on Aeropostale's launch in Mexico, Graciano Guichard Gonzalez, Commercial Director of Liverpool, stated, "We are excited to capitalize on the popularity and recognition of the Aeropostale brand in Mexico and we look forward to bringing Aeropostale to Mexico through our vast portfolio of department stores, as well as standalone locations, over the next few years."

Lauren Walker