Aditya Birla Fashion’s luxury store ‘Collective opens in Delhi

By

Maverick Martins

Published
Feb 1, 2018

Aditya Birla Fashion and Retail Limited (ABFRL) have opened a new concept store The Collective Denims – an exclusive denim lifestyle store in the national capital Delhi.
 

The store located at the Chanakya Mall, Chanakyapuri is spread over 1,000 sq ft and will house iconic brands such as Seven for all Mankind, Versace Jeans, Replay, Dsquared2 along with numerous other international designer labels.
 
The store will also offer personal styling services to its customers and has hired style experts for the same.

Commenting on the store launch Amit Pande, Brand Head, The Collective, in a statement said, “Investment in a luxury denim takes your wardrobe to a different league. We are very excited to launch The Collective Denims. The format brings out India’s best destination for denims. We have the world’s best denim brands. Consumers can choose from over 100 options of denims in over 40 fits. Of course our Denim experts will help style it for you.”
 
The collective currently has stores across India’s metropolitan cities like Delhi, Mumbai, Bangalore, Pune, Gurgaon, Chandigarh and Kolkata.
 
The Collective is a super-premium lifestyle retail chain by Aditya Birla Fashion and Retail Limited (ABFRL). It houses designers and brands such as Ted Baker, Fred Perry, Hackett London, Alexander McQueen and Simon Carter among many others.