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Published
Sep 26, 2014
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Adidas opens shop-in-shop at Foot Locker

Published
Sep 26, 2014

Following Puma Lab, which was rolled out last year, it’s Adidas’ turn with The A Standard, which has opened at Foot Locker. Both major sports lifestyle players are looking for just the right formula in order to expand even further through partnerships with the retail giant. 

Adidas’ The A Standard concept. Image Adidas.


Adidas has just unveiled its new shop-in-shop concept (dubbed The A Standard) in the United States. The concept, primarily focused on footwear, is a wall display that combines running, basketball and lifestyle products, integrating touch screens showing off highlights of Adidas’ core products. 

The A Standard will initially be deployed in 28 Foot Lockers in major cities in the US.

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