×
427
Fashion Jobs
TARGET PUBLICATIONS
Regional Sales Manager
Permanent · Mumbai
THE BANYAN HR CONSULTS
Head HR For Garments Manufacturing Company at Chengalpattu, Tamil Nadu
Permanent · Chennai
IUMENTAS LIFE SCIENCE
Veterinary Sales Manager For The State of Assam
Permanent · Guwahati
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Plastic Manufacturing Company| Umbergaon
Permanent · Navsari
HINDCO RECRUITMENT CONSULTANTS
Production Manager| Leading Polythread Manufacturing Company| Ranchi
Permanent · Ranchi
ENGGSERVICES2INDIA
Production Quality Manager - Immediate Requirement
Permanent · Bengaluru
DIASORIN HEALTHCARE INDIA PRIVATE LIMITED
Area Sales Manager
Permanent · Hyderabad
METROPOLIS HEALTHCARE
Territory Sales Manager @ Mumbai
Permanent · Mumbai
GTROPY SYSTEMS PRIVATE LIMITED
Direct Sales Manager - Faridabad
Permanent · Faridabad
METROPOLIS HEALTHCARE
Territory Sales Manager @Amravati/Nagpur/Aurangabad
Permanent · Nagpur
AAVAS FINANCIERS LIMITED
Area Sales Manager | Home Loan | Delhi
Permanent · Pune
RAJ RAJESHWARI SPICE FOODS LTD.
Area Sales Manager/Senior Sales Officer Required
Permanent · Bareilly
PARK RETAIL MARKETING PVT LTD
Job Opening For Area Sales Manager
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Rohtak
INFEXN LABORATORIES PRIVATE LIMITED
Area Sales Manager - Diagnostic / Healthcare
Permanent · Pune
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Vijayawada
RELIABLE CLOTHING PVT. LTD
Opening For Business Head (Garment Export)
Permanent · Mumbai
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Hyderabad
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Kochi
RISHABH IMPEX
Area Sales Manager
Permanent · Northeast India
NATURES ESSENCE PRIVATE LIMITED
Area Sales Manager- Punjab(Ludhiana)
Permanent · Ludhiana
ALUDECOR LAMINATION PVT LTD
Area Sales Manager
Permanent · Noida
By
Reuters
Published
Dec 4, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas expects big boost from soccer World Cup

By
Reuters
Published
Dec 4, 2017

Adidas expects a big increase in sales of soccer jerseys from the 2018 World Cup in Russia helped by its sponsorship of three of the top teams, the German sportswear maker’s chief executive was quoted as saying on Saturday.

“In football, we are the clear market leader worldwide and are sponsoring 11 teams at the World Cup next year,” Kasper Rorsted told the Rheinische Post newspaper in an interview.


Adidas is the official sponsor of the World Cup and has long been the top supplier of soccer shirts, shoes and balls - Reuters - Reuters


“Overall, I expect a big increase in Adidas jersey sales in 2018 because of the World Cup. I hope that our teams go as far as possible. After all, we are kitting out three of the favourites with Germany, Spain and Argentina.”

Adidas is the official sponsor of the World Cup and has long been the top supplier of soccer shirts, shoes and balls.

But at the 2014 World Cup in Brazil, arch rival Nike sponsored more teams for the first time, including the hosts, and signed more of the most marketable players.

Adidas has since enjoyed a big comeback, taking market share from Nike in the United States, and revamping its soccer business. It is back in the lead with the most teams sponsored at the World Cup, including hosts Russia.

Nike’s top teams at the World Cup include France and Brazil, which is joint favourite with Germany to win, while sportswear firm Puma has only two sides in the tournament - Uruguay and Switzerland, down from eight in 2014.

Rorsted said Adidas should not focus too much on Nike.

“This is not a tennis match with two players, where only one can be victorious. We are focusing on our own business and always improving. It makes no sense to declare our main goal as beating Nike,” he said.

© Thomson Reuters 2021 All rights reserved.