Adidas collaborating with Salinas in Brazil
Adidas is teaming up with a partner in Brazil to win over fitness enthusiasts. The German giant is preparing to release a collection in collaboration with the Rio-based brand Salinas in November.
A swimwear and particularly a bikini specialist, Salinas was founded in 1982 and has established itself in the segment in Brazil and enjoys an international aura. It has since expanded its range to include ready-to-wear and accessories.
The collection, which has been put together by Salinas designer Jacqueline De Biase for Adidas is very colorful. It includes products for training, swimming and fitness with a focus on the Brazilian market. It’s a new kind of offensive for Adidas, one year before the Olympic Games are to be held in Rio.
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