Apr 5, 2017
Acne Studios overhauls entire denim offering with new collection
Apr 5, 2017
Acne Studio’s entire denim line is being relaunched this April as Acne Studios Blå Konst with a newly crafted permanent range paired with seasonal designs.
Reimagined as a creative platform dedicated to the study of denim, Blå Konst will replace Acne’s existing denim range from 6 April and run alongside its regular collections.
“Our denim will be like a study, always evolving and moving forward,” said Jonny Johansson, creative director.
The permanent offering will centre around six styles of jeans: three different silhouettes for men and three for women – baggy, straight and skinny. Each style has been designed by the Swedish brand from scratch with details specific to Blå Konst, giving consumers a more exclusive creation.
The collection will also include reimagined denim jackets, denim shorts and skirts.
The inaugural seasonal range will complement the permanent offering with designs inspired by the Swedish outdoors and the functionality of the artist’s uniform.
“I love to bring a basic and universal staple wear from underdog position to an artistic level. I see the wearer as an artist, as she patiently crafts her own garment into something distinct. I also spend so much time in the Swedish countryside, and love the clarity of what you wear then,” said Jonny Johansson, Creative Director.
In addition to being showcased at Acne Studios stores and online, the Acne Studios Blå Konst collection will be featured in a dedicated flagship store in Tokyo, which opens on 6 April.
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