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Published
Dec 12, 2017
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Abraham and Thakore to celebrate 25 years with retrospective, collaboration, and expansion

Published
Dec 12, 2017

Abraham and Thakore are gearing up to celebrate their 25th anniversary and have a retrospective exhibition in the works as well as future plans to expand and collaborate.

Abraham and Thakore are gearing up to celebrate their 25th anniversary - Abraham and Thakore- Facebook


Two recent collaborations that Abraham and Thakore have been involved in are with a wellness retreat and rug business respectively. The brand is currently working to create staff uniforms and textiles for the retreat centre in Dehradun, Vana, and Abraham said: “We plan to work closely with Vana in the areas of design for textile and attire.” The brand is also currently working with Obeetee, a traditional rug making brand with a long history, to create a collection called “Proud to be Indian”, a project on which designers including Tarun Tahiliani have previously worked. On December 13, Obeetee and Abraham and Thakore will present their collection of rugs which will feature Bandhani, Ikat, block printing, and calligraphy.

Another way that the brand will celebrate their quarter century in the fashion industry is with a retrospective that is currently being curated by Mayank Mansingh Kaul, who is based in Delhi. The curator has said about the exhibition, which will be under construction over the coming months: “[it is] not exactly like a chronology, but to highlight recurring visual and material ideas that the brand has consistently returned to.”

Abraham and Thakore have also voiced their plans to continue to expand the business and Abraham said: “not too much [though] because we want to retain our small-run production model… but we plan to build our online presence. It’s crucial these days.” As part of this, the designers have been putting a lot of time into their Instagram page in order to increase their online presence. Reflecting of how the Indian fashion industry has developed over their careers, Thakore has praised the new crop of young designers and remarked that they are “all turning to handloom,” something Abraham and Thakore have long been known for. 

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