Abercrombie & Fitch debuts in Latin America with a first store in Mexico
The American label is expanding into Latin America with the opening of its first Mexican store at the Antara shopping center, in Mexico City, on November 18th.
The franchised store will be managed by Grupo AXO, which represents and distributes a number of international brands, like Hollister, Tommy Hilfiger and Guess, in the Mexican market.
The agreement with Grupo AXO, announced in late 2014, marks the first time Abercrombie & Fitch develops a relationship with a franchise partner. The specialty retailer has already presence in North America, Europe, Asia, the Middle East and Australia.
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