Zurii to hold fashion exhibitions in four cities this spring

By

Isabelle Crossley

Published
Jan 30, 2020

Central Indian fashion and lifestyle exhibition Zurii will hold four exhibitions this spring season in Raipur, Nashik, Gwalior, and Jhansi to promote bridal wear, traditional, and western wear in the area.

 
From February 11 to 13, Zurii fashion and lifestyle exhibition will bring a range of womenswear brands to Raipur’s Zone by The Park Hotels, the business-to-customer event announced on Facebook. The shopping fair will also feature product categories including jewellery, accessories, bags, home décor, and gift items, among others, and will focus on brands in the mid-range of the market. 
 
From February 21 to 23, the exhibition will travel to Nashik and take place at the city’s Indraprasth Hall. Then, from April 18 to 19, Zurii will bring its curated selection of brands to Gwalior for an edition at the Radisson Gwalior Hotel.

Finally from April 21 to 22, the event will take place in Jhansi at the Natraj Sarovar Portico in the city. Zurii is focusing on smaller towns and cities for its fashion events to tap into the growing organisation of the market and brand consciousness in non-metro shopping destinations. 
 
In 2019, Zurii held six exhibitions in Nagpur, Akola, Nashik, Raipur, Bilaspur, and Patna. The event launched in 2015 and aims to give brands a platform from which to expand their customer base in Central India.