Zoya launches 'Renew Gold' scheme this festive season

By

Isabelle Crossley

Published
Oct 20, 2022

Zoya has launched a Renew Gold as a limited-time initiative to enable shoppers to exchange their gold jewellery in-store for pieces they love. The Titan Company jewellery brand has rolled out this initiative at select locations and it runs for a limited time, until October 24. 

“This festive season indulge in an exclusive offering with Renew Gold, for your gold jewellery,” Zoya announced on Facebook. “All gold jewellery will be eligible for exchange at zero-deduction valuation.”
 
In order to exchange their gold and avail personalised benefits from the brand, Zoya customers can visit participating stores or set up a call with one of the brand’s jewellery experts. The brand’s flagship stores in Mumbai, Delhi, Bengaluru, and Gurugram and Gallery stores in Mumbai, Chennai,
Kolkata, Ahmedabad, and Chandigarh are all participating in the company’s initiative.

Zoya also recently launched its festive jewellery collection, inspired by nature and the idea of a boundless journey. Emeralds, diamonds, and rose gold are used to evoke images of rivers with cocktail rings, statement chokers, and earrings among other designs. 
 
Parent company Tata Group has recently been focusing on Zoya’s brick-and-mortar expansion and plans to triple its flagship store count by 2027 from five to 15. The business is also eyeing international markets and plans to expand Zoya into the Middle East and US.