Zlade partners with BIC group, raises $1.5 million from angel investors

By

Maverick Martins

Published
Jan 17, 2023

Zlade, a grooming and personal care brand has signed a partnership with Europe’s BIC group to expand its product portfolio in the men’s and women’s grooming market in India.

To fuel its growth plans, Blade has raised $1.5 million (Rs 12 crore) from a host of angel investors that include Shivanssh Holdings and Amit Kalyani among others.

The brand claimed to be in advanced talks to raise another $1.5 million in equity funding from marquee investors and family offices.

Commenting on the partnership, Thomas Brette, BIC Group partnerships & new business officer in a statement said, “Our partnership with Zlade is part of the business-to-business strategy for our Blade Excellence division. Zlade is on a strong growth trajectory. Its founders have built a team with a solid focus on resolving consumer pain points and we are excited to support with our blade innovation and manufacturing expertise.”

Mihir Vaidya, co-founder co-CEO of Zlade added, “We are delighted to joined hands with BIC. As a pioneer in the men’s grooming segment in India, we are singularly focused on building a brand that owns the men’s shaving and intimate grooming space. As we boost our operations by building an omni-channel presence, we needed the support of a legacy brand that could guide us on scaling up our capabilities.”

Zlade sells its products through its website, online marketplaces like Amazon, Flipkart, Snapdeal, Nykaa, and BigBasket. It is also present in more than 10,000 retail outlets across 13 states in India.