Zivame to host ‘Grand Lingerie Festival’ from September 6 to 11

By

Maverick Martins

Published
Sep 6, 2022

Leading intimate wear brand Zivame will host its flagship semi-annual sale event ‘Grand Lingerie Festival’ from September 6 to 11 with actor Kriti Sanon as the face of the event.

The sale event will see a wide range of products across lingerie, sleepwear, activewear, shapewear, and more from over 100 brands which include Triumph, Marks & Spencers, Amante, Jockey, Clovia among many others.

Zivame has also partnered with top influencers to engage with consumers and promote the event ahead of the upcoming festive season. The event will be promoted across multiple channels, including a large-scale TV campaign, print campaign, and across digital channels.

Commenting on the GLF, Khatija Lokhandwala, head marketing at Zivame in a statement said, “Over the last few years, Zivame’s Grand Lingerie Festival has become the country’s most sought-after intimate wear sale. This year’s edition is bigger on every front, from over 100 brands participating, biggest deals and discounts on bestsellers, exciting games, and coupons and of course the largest variety of intimate wear for consumers to choose from.”

Zivame, which launched in 2011, describes itself as the top business-to-customer intimate wear brand in India and has over 100 stores across the country as well as a presence in over 2,500 partner stores.