Zivame to host Grand Lingerie Festival from March 10 to 15
Lingerie retailer Zivame will host the ‘Grand Lingerie Festival’, an intimate wear sale event from March 10 to 15.
Zivame will offer a wide range of products from different brands during the six-day sale event and expects strong sales.
Commenting on the event, Khatija Lokhandwala, head marketing at Zivame, in a statement said: “The Grand Lingerie Festival is a magnificent affair that celebrates intimate wear and allows consumers to indulge in all that their hearts desire. Our campaign for the event aims to showcase the anticipation and excitement of shopping at the biggest intimate wear sale of the year and we hope that consumers will enjoy shopping their hearts out because of the huge range of styles, attractive discounts, and fun games and contests.”
Zivame has recently been focusing on expanding its product categories from beyond women’s lingerie, intimate wear, and sleep wear. It has also launched a line of activewear featuring leggings and sports bras, and a line of shapewear designed specifically to be worn with sarees.
The Bengaluru-based business has a strong presence in the country’s lingerie market and plans to further expand in the coming year with an aim to break-even.
Zivame was founded in 2011 and currently has over 55 retail stores and a presence in over 1000 partner stores across India.
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