Zivame saw web traffic jump five times during Grand Lingerie Festival
Zivame saw its website traffic increase by five times during its recent flagship festive sale event, the ‘Grand Lingerie Festival’. The innerwear brand also reported selling an average of 250 products per minute and serviced over 28,000 pin codes during the sale, the brand announced in a press release on September 21.
“Over the last few years, Zivame’s Grand Lingerie Festival has become the country’s biggest intimate wear sale,” said Zivame’s COO Lavanya Pacisia in a press release. “This edition with its range of fashionable picks, inclusive sizes, and a variety of designs had something for everyone. The event is a unique omni-channel property that saw traction across our digital platform as well as our retail stores.”
The sale also saw a fourfold increase in partner brand revenues across the e-commerce store’s product categories. Zivame shipped out 98% of orders made during its sale period within a 24 hour period to ensure swift delivery. Moreover, during the first 24 hours of the sale, Zivame secured over 75,000 orders.
Products which were the most popular during the sale included strapless bras, sports bras, and saree shapewear. The brand’s audience preferred mobile shopping with 80% using its mobile app and 20% shopping from their desktop computer. Over 100 brands participated in the multi-brand sale and the event was co-powered by Triumph.
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