Zivame opens new store in Bilaspur, Chattisgarh
Zivame has opened the doors to new brick-and-mortar store in Bilaspur, Chattisgarh. The innerwear brand’s new outlet is located in the town’s City Mall at Mangala Chowk and is part of the brand’s continued expansion into non-metro locations.
The new store has a dedicated section for Zivame’s saree shapewear, garments designed to shape the body under a saree. A wall is dedicated to bras and a small sale section also features. The store also retails Zivame’s sleep wear line which features pyjama sets in bright prints and lounge wear items.
“We're elated to announce that we've launched our newest store in Mangala Chowk, Bilaspur and we couldn't have been more excited,” announced Zivame on Facebook. “Find the perfect intimate wear for all your occasions and moods. Visit the store and show us some love.”
Zivame retails from its brick-and-mortar store network across India and its dedicated e-commerce store. The brand launched as an innerwear specialist and has since expanded its product categories to include sports bras, athleisure wear, and sleepwear before expanding into lounge wear during the pandemic in response to customer demand.
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